Tropical Solar

Tropical Solar and Electrical needed a new website that could allow them more range. Their old website was incredibly restrictive, so we created a new one for them in WordPress. Using this platform, we were able to create a website highly optimised for keywords, using content to boost them on Google’s search engine. Through correct optimisation, a great user experience, and good design, we were able to elevate the brand’s trust and authority so they can become the preferred local installer of solar in Mackay and surrounds.

⬤ 01. Details

Tropical Solar launched their business in 2020 and are becoming renowned players in the solar space in Mackay and surrounding areas.

However, their previous website was restricted, hindering their online growth potential. In response, we created a fresh and approachable website, strategically optimised for keywords. The aim was to enhance their online visibility and drive increased inquiries, providing a foundation for the company’s expansion. 


We redesigned their website in WordPress to maximise opportunities to rank high for localised search terms. We also leveraged content to educate the audience about solar energy, establishing Tropical Solar as a trusted brand in the industry.

⬤ 02. Challenges

To differentiate and establish Tropical Solar as the preferred choice in Mackay and surrounding areas.

Lacking a streamlined lead capture process, we implemented a simple yet effective method to engage individuals seeking solar installations. While initially optimising their brand online, it became evident that a website overhaul was necessary due to existing limitations. 

The revamped site emphasises local optimisation, providing an approachable and knowledgeable online presence.

⬤ 03. Experience

Become the preferred local through optimised content creation, a trusted brand, and a good user experience.

Since its launch, the website is currently generating one lead per day, a number expected to grow. We transitioned the site to WordPress, introducing a lead capture form and implementing a localised landing page strategy for their service areas. 

The design emphasises the brand’s local identity with a down-to-earth Queensland feel. Beyond aesthetics, we enhanced functionality by integrating the site with their CRM, ensuring seamless lead management.

⬤ 04. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.


Double digit growth

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

Holistic Massage Therapy

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Combining expertise in web development, design innovation, and content strategy with SEO knowledge, we collaborate passionately to enhance the online presence of businesses, creating seamless UI/UX and compelling digital experiences.