Is WordPress Still The Best For SEO?

WordPress has been leading the way as the best content management system for SEO for many years. If this were a singing competition, they’d be top of the charts. But are they still the number one CMS to use? Or have they moved down the ranks from newer models? After all, in the digital landscape, we know things can change quickly and that new models can come in and change the game completely.

I’ll cut to the chase.

Yes, WordPress is still the best for SEO.

Here’s why:

It’s search-engine friendly.

WordPress has a clean site structure that isn’t cluttered with anything unnecessary. Despite its complex design capabilities, it’s actually quite simple in its creation. This means search engines love it and are easily able to crawl and index without wading through complex algorithms. What that means for you, is that if you build your website using WordPress, it has a higher chance of being seen by Google, and therefore pushed higher up in the search results.

It’s great for content optimisation

WordPress started as a blogging platform, so it understands the fundamentals of content and the importance of it in SEO. You can optimise your content with meta descriptions, URL slugs, customisable page titles and alt text for images, as well as add keywords throughout the content itself. WordPress recognises the industry standards of categorising content through titles and main body text so it can quickly identify what you’re trying to promote and help get you seen by your targeted audience. With custom URLs, you are also able to improve your click-through rates using clean and optimised keywords.

It’s mobile-friendly

A big mistake many people make when designing their website is to create it solely for viewing on a computer. But in our mobile-heavy world, most of us are consuming our content through our mobile phones. If your website looks amazing on a computer but loses all its formatting on a mobile phone, you’re quickly going to lose people. WordPress adjusts your website to suit various screens, whether it’s being viewed on a computer, a tablet, or a phone. This is important because Google is looking for websites with a great user experience, and if your website is optimised for all platforms, you will have a better chance of being shown to your audience.

There are many CMS platforms to choose from, but when it comes to SEO, WordPress is still up there as the best. If you want your website to be highly visible to your targeted audience (which, of course, you do), you want WordPress. WordPress can help you create not only a beautiful looking website, but also one that works the way you want it to. It’s why we use WordPress at Content Sites, and why we see such great results for our clients. There’s no point in having a website if nobody can find you! WordPress keeps up to date with the current trends and changes within the online world through regular updates and always keeps SEO at the top of mind.

We prioritise design and content

With a focus on great content and design, we build websites that convert! At Content Sites, we’re here to help you not only create great content for your site and generate more traffic, but to also make your website look amazing! It’s where design and content meet, to create a website that works. Ready for a website that stands out? Chat with us today about your upcoming web project!

Lisa Bourke
Lisa Bourke