Action Trackchair
As an American product, our task was to create a website in Australia that mirrored the American brand while also resonating with the Australian audience. It wasn’t just about aesthetics. Instead, it was also an opportunity to strategically leverage accurate keywords to enhance their visibility on Google’s search engine. Through detailed keyword research and analysis, we designed the website with the right content to elevate the products’ ranking on Google. The aim was to position them as market leaders in this unique online space.
The Action Trackchair, an exceptional all-terrain wheelchair, conquers diverse landscapes – from water and sand to mud, uphill, downhill, in rain, and even snow, providing unparalleled freedom, independence, and mobility. As an
American product, we were enlisted by the Australian distributor to enhance the brand’s online presence in Australia, which was severely lacking.
Our project was to build the Australian site to have the same look, feel and reputation as the American brand, while at the same time attracting an Australian audience.
The previous website ranked well for Action Trackchair, but these are not the keywords that people were typing into Google when searching for their product.
We had to design a content-first website with correct keywords to help position them as a market leader in the 4×4 off-road and all-terrain wheelchair space.
We designed a website that not only captures the essence of the American brand but is also optimised for what people commonly search for on Google. Our process began with creating compelling content and shaping the website around it.
Given its American roots, our emphasis was on showcasing how the brand seamlessly aligns with and caters to the unique needs of the Australian market.
Combining expertise in web development, design innovation, and content strategy with SEO knowledge, we collaborate passionately to enhance the online presence of businesses, creating seamless UI/UX and compelling digital experiences.