A common mistake among business owners is to create a website and then simply forget about it. However, the digital world has undergone substantial changes over the past ten years. If you’re not actively keeping tabs on your website’s performance and updating its content and design accordingly, it’s bound to quickly fall behind the times. It’s important to consider whether your website is due for a refresh to ensure it remains relevant and effective in today’s forever-changing online landscape.
Here are five signs that it might be time for a new website:
Your website no longer reflects your brand.
Your brand has inevitably changed over the years and it’s important to reflect those changes across everything you do, especially in your website. If your social media posts look bright and youthful but your website looks dull and old, you’re quickly going to confuse and lose your potential customers. While we’re taught not to judge people, there’s no doubt we leave our judgement for the online space. You will be judged according to your website, so make sure it reflects the personality of your brand. Colours, fonts, and imagery all play a big role in this so work on your media kit first before you pay for a new website.
You have a high bounce rate.
A website audit, either done yourself through Google Analytics or through a website strategist, will give you a good indication of your bounce rate. The bounce rate will show you how many people are visiting your landing page and then leaving without clicking through to any other pages. This shows that your website did not have the information they wanted, or that it was not user-friendly enough for them to find it.
Your website pages take long to load.
If your website takes too long to load, you’ll quickly lose your visitors. A lot of old websites have this problem which is why they no longer rank well on Google’s search engine. Online consumers don’t have much patience when it comes to what they want. In this busy world, if they don’t get to your website quickly, they’ll move onto something else, more than likely your competitor.
Your website only looks good on a desktop.
Perhaps you built your website at a time when most people were looking at websites on a desktop. But these days, most people are consuming their media through phones or tablets. If your website doesn’t adjust to any screen size, then it’s a sign that you need a new website.
Your content is outdated.
Are you using your website to its full capabilities? Are you loading regular content that’s relevant to what you’re selling? Content is king when it comes to finding new customers and keeping current ones. Your content needs to be updated often and be SEO optimised. Content is not just about blogs. It’s all the information on your pages, and it’s the key to help get you further up into Google’s search engine.
If any of these sound like your website, it might be time for a new one.
We prioritise design and content
Simply having a good-looking website is not enough. To effectively draw traffic and convert visitors into paying customers, a well-crafted SEO strategy is essential. We’re here to help. Our approach centres around creating websites that seamlessly blend great content with beautiful designs, ensuring optimal conversion rates. Request a free quote from us today, and let’s kickstart the journey to online success together. Your website deserves to shine, and we’re here to make it happen!
